case study
FinWell - All-in-One Banking & Saving App
FinWell is a fintech app for freelancers to manage multiple bank accounts in one place. It focuses on seamless money management, smart saving features and an intuitive user experience.
- fintech
- mobile app
- branding
challenge
Finance apps aren’t built for irregular income
Freelancers and self-employed professionals struggle with financial management due to irregular income, multiple revenue streams and a lack of tailored tools. Traditional finance apps are not designed for their needs, making it difficult to save, invest and maintain long-term financial stability.
solution
All your accounts in one app, with savings on autopilot
FinWell is a finance app tailored for freelancers and self-employed individuals. It simplifies income management, automates savings through smart rounding and helps users set and track personalised financial goals. It offers an easy-to-use investment feature with low entry requirements, making financial growth accessible. With a user-friendly and educational interface, FinWell empowers freelancers to take control of their finances with confidence.
app
Four screens for the money you have, spend and save
- 01
Home
The current balance on a card, quick send to frequent contacts and the latest activity, all on one screen.
- 02
Send money
Pick a contact, type the amount and transfer, with the keypad always in view.
- 03
Analytics
Monthly expenses at a glance, and income and outcome split by category.
- 04
Savings
Each goal, from a new laptop to the holidays, with its progress and how much is left.
visual design
A dark interface with one accent colour
The interface is dark, with a single lavender accent for charts, actions and the active tab, so the numbers stand out. Next to the main version there is a green one, in light and dark mode.
The green version, in light and dark mode
outcome
Financial stability, even with a fluctuating income
- 01
Stability with irregular income
Greater financial stability for freelancers, even with fluctuating income.
- 02
Savings on autopilot
Automated savings through smart rounding and optimised money management.
- 03
Investing made accessible
Accessible investing, empowering users to grow their finances with small contributions.