about
I’m Ángela, a product designer who came to digital products through the image. Years of photography and high-end retouching for fashion and ecommerce taught me to obsess over detail; UX/UI gave me the method to turn that eye into experiences that work for people and for the business.
Today I design and implement websites and ecommerce end to end for B2C and B2B brands, work hands-on in Shopify and code, and generate imagery with AI. I love joining teams, tackling new problems and building things that make a difference.
My career journey
experience
devlab:studio
Madrid
Jun ’25 — Present
UX/UI Designer
End-to-end design and implementation of websites and ecommerce for B2C and B2B brands across sectors at a Shopify Premier Partner agency: from research, benchmarking and wireframes to prototypes, design systems and launch. I also build in the Shopify back office and on the frontend with code, side by side with developers.
Freelance
Remote
Oct ’24 — Present
UX/UI Designer · Retouching & AI Imagery
UX/UI design since 2024, mainly for B2B and ecommerce projects. Since 2025, also high-end photo retouching and AI image generation for ecommerce brands: hero sections, product pages and campaigns.
Digital Art Studio
Madrid
Jan ’22 — Oct ’24
Senior Digital Retoucher
High-end retouching for fashion, advertising and ecommerce for Inditex brands (Massimo Dutti, Zara Man, Oysho), Mango and Joyerías Suárez. Workflow in Photoshop, Bridge and Capture One.
Freelance
Madrid & Asturias
2020 — 2022
Photographer & Retoucher
Photo shoots, creative projects and high-end retouching.
KIMOA
Madrid
Mar — Jul ’19
Photographer, Graphic Designer & Social Media
Ecommerce product photography, content design for social media and magazines, and the brand’s visual strategy.
education
Ironhack
Oct ’24 — Jan ’25
UX/UI Design Bootcamp
Intensive program, 400+ hours.
TAI · URJC
2016 — 2020
Bachelor’s Degree in Photography & Audiovisual Communication
Certifications & languages
Capture One Pro (2022) · Adobe Graphic Design Course, TAI (2019) · Spanish (native) · English, advanced C1 (Cambridge, 2019)
skills
Design
Product design, UX/UI, user research, benchmarking, information architecture, wireframing, prototyping, design systems, usability testing, journey mapping, accessibility, branding.
AI & Imaging
AI image generation, high-end retouching, photography, art direction for ecommerce.
Recognition
Winner of the 351 Startup hackathon.
Tools
Figma, Framer, Cursor, Claude Code, Lovable, Shopify, Notion, Midjourney, ChatGPT, Weavy, Photoshop, InDesign, Capture One, DaVinci, HTML/CSS.
Let’s connect and build something great together.
contact.angelamenendezr@gmail.com