case study
Eternal - Brand & E-Commerce from Scratch
Eternal arrived with a name, a sketch and a clear philosophy: supplements with total transparency and no marketing noise. There was no logo, no brand and no store, so we created all of it from scratch, for the online shop and for a physical one.
Launching soon
- ecommerce B2C
- multi-brand
- retail
brief
Serious, clean, and easy to understand
The founder, a former competitive bodybuilder with more than 15 years in the sector, wanted a brand that anyone walking past the shop, including an older person looking after their health, would instantly connect with wellbeing. His references were calm, well-designed brands, not the busy marketplaces that dominate supplements.
branding
Two directions, one identity
I presented two logo proposals. The chosen one pairs a wide geometric wordmark with an isotype of three bars that reads as an E and as movement. Black and white carry the seriousness; an energy red drives actions and a bright green speaks about health.
Logo proposals 1 and 2
The identity applied to packaging
imagery
A visual world without a photo shoot
There was no photography yet, so I art-directed and generated the brand imagery with AI: one image per goal, vitality, recovery, longevity and performance, so customers can shop by what they want to achieve.
store
A Shopify store that explains, not just sells
- 01
Flavour and size on one page
A protein can come in ten flavours and three sizes, all chosen on the same product page.
- 02
Subscribe and save
A recurring purchase option with a discount, right next to the add-to-cart button.
- 03
Learn before you buy
Ingredients, nutrition facts and FAQs in clear accordions, reviews and products that work well together.
- 04
Zona Eternal
A community space with articles and videos about health, nutrition and performance, plus personal advice over WhatsApp.
Mobile: quick buy with recurring purchase, and Zona Eternal
outcome
From a sketch to a brand ready to open
In one project Eternal went from an idea to a complete brand: logo, identity, imagery and a Shopify store ready for its online launch and for the physical shop.