Client
CREATE - UX Challenge
Overview
CREATE is a home & kitchen appliance brand known for its aesthetic and lifestyle-driven approach. Despite having a strong visual identity, their Product Detail Page (PDP) lacked a user-friendly structure and failed to guide users toward conversion, especially on mobile.
Client
CREATE - UX Challenge
Industry
E-Commerce
Service
UX/UI Design
PDP
E-Commerce
Duration
3-days sprint
The Challenge
Redesign the PDP to: • Improve content hierarchy and information clarity. • Increase conversion by making CTAs more visible and intuitive. • Add essential ecommerce functionalities. • Keep consistency with CREATE’s existing visual branding.
The Solution
As shown in the image above (before redesign), the original PDP lacked visual hierarchy, clear CTAs, and functional structure. To address this, I redesigned the Product Detail Page to enhance usability and boost conversion. The new layout brings key information above the fold, introduces better content organization, and adds essential ecommerce features like variant selectors, sticky CTA, drawer-style cart interaction, and product recommendation modules — all while preserving CREATE’s clean, lifestyle-driven visual identity.
The Result
• Improved product understanding and navigation flow • Clearer call-to-action placement → higher engagement potential • Reduced friction on mobile by minimizing scroll and enhancing interactivity • Elevated perception of the brand as modern, intuitive, and conversion-focused
